# 广告响应

# 结构预览

点击预览响应结构
└─── ret
│
└─── msg
│
└─── data
    │
    └─── A501075E0894
          │
          └───────── 广告对象

# 参数说明

# 基础对象

字段名称 字段类型 字段说明
ret Integer 返回码。非 0 表示请求失败
msg String 解释 ret 返回码含义
data Object 结果对象

# 广告返回-data

返回上一处

字段名称 字段类型 字段说明
{pos.id} Object array 本次请求的广告位 ID

# 广告对象-pos

返回上一处

字段名称 字段类型 字段说明
ad_id String 广告创意 ID
impression_link String array 曝光上报链接
click_link String 点击链接
click_link2 String array 点击上报链接
post_impression_link Object array 废弃
POST 提交的展示上报链接
post_click_link2 Object array 废弃
POST 提交的点击上报链接
interact_type Integer 交互方式
0: Link 跳转
1: APP 下载
2: Deeplink
3: 微信小程序
ad_tracking Object array 后续转化事件上报
platform_type Integer 下载类广告点击类型
2:广点通
* 当值为 2 的时候需要特别处理
mob_adtext String 该字段为“广告”小图标地址,媒体需要在渲染的时候添加
mob_adlog String 该字段为“广告”logo 地址,媒体需要在渲染的时候添加
ad_spec Integer 广告规格
1:左文右图(图片尺寸 480*320)
2:左图右文(图片尺寸 480*320)
3:上文下三图(图片尺寸 480*320)
4:上文下图(图片尺寸 1280*720)
5:上文下视频(视频尺寸 1280*720)
有疑问?
img_url String array 广告图片 URL
img2_url String array 广告 Icon 图片 URL
img_w Integer 广告图片宽,单位 pixel
img_h Integer 广告图片高,单位 pixel
title String 广告标题
description String array 广告描述
video_url String 视频 url
video_duration Integer 视频时长
video_play_type Integer 视频广告播放类型
1:自动播放
2:点击播放
默认为 1
app_package String 下载类/Deeplink 类广告的 APP 包名
app_size Integer APP 文件大小
deeplink_url String Deeplink 唤醒广告打开页面
如果唤起失败则直接浏览器打开 click_link
video Object 激励视频
wxminiprog Object 微信小程序
interact_type = 3 时,必须优先处理 wxminiprog
audio_url String 音频链接
audio_duration Integer 音频播放时长(单位: 秒)
bid_price Integer 出价(单位分)
app_name String APP 名称
app_version String APP 版本号
app_developer String APP 开发者信息
app_permission String APP 权限
app_privacy String APP 隐私协议
app_introduce String APP 产品介绍

# 广告事件对象-adtracking

返回上一处

字段名称 字段类型 字段说明
tracking_event Integer 广告监测事件
2 : 广告关闭
101000 : 音频 / 视频广告开始播放
101001 : 视频广告全屏播放
101002 : 音频 / 视频广告结束
101003 : 点击预览图播放视频
101014 : 音频 / 视频广告播放 1/4 进度上报
101012 : 音频 / 视频广告播放 1/2 进度上报
101034 : 音频 / 视频广告播放 3/4 进度上报
102000 : APP 下载完成
102001 : APP 安装完成
102002 : APP 激活
102003 : APP 下载开始
102004 : APP 安装开始
104001 : DP 成功唤起
tracking_url String array 事件监测地址

# 广告激励视频对象-video

返回上一处

字段名称 字段类型 字段说明
v_url String 视频地址
v_duration Integer 视频时长,单位为秒
v_callback String array 视频观看回调,视频播放完成展示上报
end_img_url String 视频后贴内容,一般为图片的 url,也有可能为 html 代码
end_icon_url String 视频播放完成,展示图标
end_description String 视频播放完成,展示描述
end_title String 视频播放完成,展示标题
end_comments Integer 视频播放完成,展示评论数
end_rating Integer 视频播放完成,展示评分
end_button_url String 视频播放完成,点击按钮之后的落地页
video_tracking Object 激励视频广告监测

# 广告激励视频监测对象-video_tracking

返回上一处

字段名称 字段类型 字段说明
v_mute_tracking_event String array 视频静音监控链接
v_unmute_tracking_event String array 视频取消静音监控链接
v_progress_tracking_event Object array 视频播放阶段上报
v_close_tracking_event String array 视频关闭监控链接
video_tracking 返回示例
{
  "v_mute_tracking_event": ["http://v_mute_tracking_event"],
  "v_unmute_tracking_event": ["http://v_unmute_tracking_event"],
  "v_progress_tracking_event": [
    {
      "millisec": 1000,
      "url": ["http://v_progress_tracking_event/1/2"]
    },
    {
      "millisec": 2000,
      "url": ["http://v_progress_tracking_event/2/3"]
    }
  ],
  "v_close_tracking_event": ["http://v_close_tracking_event"]
}

# 广告激励视频播放过程监测对象-v_progress_tracking_event

返回上一处

字段名称 字段类型 字段说明
millisec Integer 播放当前指定毫秒后上报
url String array 上报链接

# POST 监测上报对象-posttracking

返回上一处

已废弃

字段名称 字段类型 字段说明
post_url String POST上报地址
post_body String POST上报内容
headers Object POST上报时需要设置的 HTTP Header
POST 监测返回示例
{
  "post_url": "http://ss.test.myhayo.com",
  "post_body": "posid=1&os=0&imei=864288031732118&idfa=&oaid=&mac=21:91:B3:B7:EC:9B&androidid=1b901a88d2d1b09c&ip=1.1.1.1&ua=Mozilla/5.0 (Linux; Android 6.0; vivo Y67 Build/MRA58K; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/51.0.2704.81 Mobile Safari/537.36&ts=__LOCAL_TIMESTAMP__&device_id=864288031732118&ext=",
  "headers": {
    "Content-Type": "application/raw"
  }
}

# 微信小程序-wxminiprog

返回上一处

字段名称 字段类型 字段说明
app_id String 应用 AppID
prog_id String 小程序原始 ID
path String 小程序调起页面的路径
minip_type Integer 小程序类型
0: 正式版
1: 开发版
2: 体验版
默认: 0
微信小程序返回示例
{
  "app_id": "wxd920ea5d5a2abcde",
  "prog_id": "gh_49fbc7ff8666",
  "path": "pages/index/index",
  "minip_type": 1
}

# 响应示例

点击查看 Link 类广告响应
{
  "ret": 0,
  "msg": "",
  "data": {
    "A501075E0894": [
      {
        "ad_id": "rHmsrj0sPBfb",
        "impression_link": [
          "https://wn.pos.baidu.com/adx.php?c=d25pZD1lMTVlNTIyZjA5MDQ5ZTVkXzAAcz1lMTVlNTIyZjA5MDQ5ZTVkAHQ9MTU0MDE4MTM3NwBzZT0yAGJ1PTgAcHJpY2U9VzgxTmdRQURkS1Y3akVwZ1c1SUE4bGlSUnRVd0wyVHNweFlJWWcAY2hhcmdlX3ByaWNlPTI2AHNoYXJpbmdfcHJpY2U9MjYwMDAAd2luX2RzcD04AGNobWQ9MQBiZGlkPQBjcHJvaWQ9AHdkPTk2MDgwMDYAdHU9NTg5MDQ4NABhZGNsYXNzPTEzAHNyY3Q9NABwb3M9MABiY2htZD0wAHY9MQBpPTgzOGIyYTk0&ext=cHJpY2U9Mjc5JnBsYW5pZD04NjY1Mw",
          "https://api.ssp.myhayo.com/im?info=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"
        ],
        "click_link": "https://m.baidu.com/mobads.php?K00000008H0vknKVBUeV5fuJevUnxSkJVoZwntNQTrArxIt92bxzzm2Lu8l_4o9lghMK07krMri27TABN2-Ml1jpVfR65xh7or-pdt3d_gWCUHdyYm0U5r6mx8ttmI_tAGSwlNeMqDzQMGP_Qso5zsKxxjMRLF5XJXQJSScyxmENqM8zE6.7D_KPS5HH0_H7YrEkdSn5Hzs34-9h9mzIrOke70.pywW5y4Jnjc0mLKGujY0uh-zTLwxIZF9uARqnW60TvNWUv4bgLwzmyw-5Hc3njc0TZFEIh-8mvRqn6KWpgw45Hfsr0KWpAdb5HD0TvPCUyfqnfK1TjYk0ZI_5HD0mv99Uh4-UjYs0ZN1ugFxIZ-suHYk0AN3mv99UhI-gLw4TARqn0KVmgwWp7qWUvw-5H00mywWUA71T1YknsKYIHYdrjbsPj6Y0ZwV5HcLPH04nj6YP0KYujYs0Zw9TWYs0ZP1TjYz0Au85ywWuWIhPvnvgvPsT6KYIZ0qnsK8IZws5Hn0mMcqn0KbuguGmvNxpyfqn6KbIZ0qn6KdThsq0APC5fKhUMcqn0K1UWY3PWT3n1DsnWT1rjDYrjcV0A7YUvdxpyfqn0KVuywGmNqYXgK-5H00Uhqs5H00uANvgLws5N9GmyqVpidPii0YH7w70AwWgvPdpyfq0ZPbp1YdQWc8n0K1uAVxIWYY0AwWgLF-TNqspvTqmv38uyPEUv_8TLw-ILPEIg00myPWIjd9TAb0my4bThqGu7qGujdBuWbsrAmdmHD4n1c4PAmz0A4-I7qYXgK-gv-b5HD0mgKxpyfqn0K9TZKGujdbmvmLuWIWP6KETdqGujYzQHm8n0KBTh78ujd3py7EUyb0Iv7sgvPEUvVGuHY0TLPsnWYs0APYp1Y0IvbqP6K9u7q15yRkPyRdnWFhnjbsPj--Pywxn0K9TZKWmgw-gv-b5fKdThkxmgKsmv7YuNqGujY0UAF1gv-b5fKBIgPGUhN1TdqGujY0uA-1IZFGmLwxpyfq0A7WIA-vuNq9TZ0q0A7WIA-vuNqWmgw-uvqzXHY0uh-zTLwxpgfq0ZP-mvq8u7qGIjY0TA9EUhRqn0KWUAV9IZws5yPCmgFMufK1pAqL5H00mvkGmv_qnfK8IjYz0AqsI7qYXgK-5HD0myPY5HD0TgwV5HDdPj0krjD1P1T0Thnq0ZF9Uh_qn0K35H00TZFEujdhuyNb0AFMIZ0qnfKGIMwz5H00ugFsmvqbuHdfnWT1rfK9mLwGIh7YuHYs0Aw1TA-b5Hm0TLFWgLIG5HDv0ZKWIMcqn0KMuy4bugcqn0K9uvRqn0KBIhfqn0K9uZF-5HDd0APzm1YYrjmsnf0",
        "click_link2": [
          "https://api.ssp.myhayo.com/ck?info=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"
        ],
        "interact_type": 0,
        "platform_type": 1,
        "crt_type": 2,
        "mob_adtext": "https://cpro.baidustatic.com/cpro/ui/noexpire/img/mob_adicon.png",
        "mob_adlogo": "https://cpro.baidustatic.com/cpro/ui/noexpire/img/2.0.1/bd-logo4.png",
        "img_url": ["https://ubmcmm.baidustatic.com/media/v1/0f000cHde31C5LITEiNzds.jpg"],
        "img2_url": ["https://ubmcmm.baidustatic.com/media/v1/0f0000ogk7GkMEooKP9xQ0.jpg"],
        "title": "全新的数字化之旅来到中国",
        "description": ["eBPM卓越业务流程管理方法论,从不同的管理视角和诉求出发助力企业达成战略目标。"]
      }
    ]
  }
}

# Download 类广告响应

点击查看 Download 类广告响应
{
  "ret": 0,
  "msg": "",
  "data": {
    "1F93B2513A9A": [
      {
        "ad_id": "76276126",
        "impression_link": [
          "https://v.gdt.qq.com/gdt_stats.fcg?viewid=xWKK5tedNURZPxrqp76V0g_D1Tt92f!LzMZee3DWVXCqilc0KsjDqo8Sw8_GLeAbitWT_wpH0ODRXALS2CSYYdo1cJJCzbfKQwPhwcHhVhk3swjNAnG8A1o_rMhAT5bYmxOQrylxYP2HBdbnTd9T0ITX00r!XZNyRkKREacZfidy8bmKFS64as1TTNPJ3FbI0x3uccdNmjpbdcHsF5VLFbbdVg0rpvTm&i=1&os=2&datatype=json&xp=0",
          "https://api.ssp.myhayo.com/im?info=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"
        ],
        "click_link": "https://c.gdt.qq.com/gdt_mclick.fcg?viewid=xWKK5tedNURZPxrqp76V0g_D1Tt92f!LzMZee3DWVXCqilc0KsjDqo8Sw8_GLeAbitWT_wpH0ODRXALS2CSYYdo1cJJCzbfKQwPhwcHhVhk3swjNAnG8A1o_rMhAT5bYmxOQrylxYP2HBdbnTd9T0ITX00r!XZNyRkKREacZfidy8bmKFS64as1TTNPJ3FbI0x3uccdNmjpbdcHsF5VLFbbdVg0rpvTm&jtype=0&i=1&os=2&asi=%7B%22mf%22%3A%22Xiaomi%22%7D&subordinate_product_id=71231004;000116083730323232353433&acttype=1&s=%7B%22req_width%22%3A%22__REQ_WIDTH__%22%2C%22req_height%22%3A%22__REQ_HEIGHT__%22%2C%22width%22%3A%22__WIDTH__%22%2C%22height%22%3A%22__HEIGHT__%22%2C%22down_x%22%3A%22__DOWN_X__%22%2C%22down_y%22%3A%22__DOWN_Y__%22%2C%22up_x%22%3A%22__UP_X__%22%2C%22up_y%22%3A%22__UP_Y__%22%7D&xp=0",
        "click_link2": [
          "https://api.ssp.myhayo.com/ck?info=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"
        ],
        "interact_type": 1,
        "ad_tracking": [
          {
            "tracking_event": 102000,
            "tracking_url": [
              "https://t.gdt.qq.com/conv/alliance/api/conv?client=6&action_id=__ACTION_ID__&click_id=__CLICK_ID__&product_id=100898297",
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点击查看 DeepLink 类广告响应
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        "app_package": "com.taobao.taobao",
        "deeplink_url": "mimarket://launchordetail?id=com.taobao.taobao&ref=DELIVERY_UNION_1.11.d.2&appSignature=g9MiHwX5Pt2MOuUOaEgxOQJmr33JhSJMMhLoy8uIQ5Q&nonce=-2283880395481701076:25968032&appClientId=2882303761517740913&back=true&ext_passback=hmb_JVFbhK3KWuG1Udtg21iL0-Ek-yBdML5i1s08ycPFn5c-fq1CRqlZhyCLCEHtF52ZLnXaZa05iY_wq4rMXaqM6rixeMt7YVRGqcseqsjCVI0gpQw5dktnFI0tc9WAmvr06PlyeuEMHmSFwgQDlKKO3HWzf9EMEOjqTKUtvF_lfy6nGqzms7SP_eusj68GWf8QiozqeTTU72vPALT2ZfuczWBJBZlD7w_KsIShXx0etc7TSeJ5WxMQFzYx7hXHX6vTxYHKyltHU8Auc0lCZAOFjphxBpK7g1s6h-o7EZV_VsUA8vK_70tOCO-NPLfLvMLNKekfLAPKzbniyRWAsVmq9mlTpqc9Bm_L8LY9p-DeGwNs3rXTBoU2Tptd16fxXPgu26u7paxzex4KM-cHm9w5zKSqXYqb0lodIeQww3l7NdYakUlDDEo2Z0Dz6Sj9zktFol2o0HNhlmmuh3ZtVQ7x_sAG5I1SNpIdKz-ZLscDpWAmV5ioRVNMfs02cAzjmLrFx3p-6uYo2E7ju-ylZI-RrchFBuoiaEKWqmRc0axRc8nju-ylZI-RrchFBuoiaEKWO_EbE-Df06taWuGcNLHrIMw_oMXCXe4uKLVbsLPkWhViFz9m03xeHUXC1dOKRNh983BqN4iEul-ku3IJyoSN6I5yyXoRkX-odphVQuz0CLa13V-iJMC1yQwk6_a2MXuTzchLHwynW7ualWVH8Cx7260gL1BrjRYgN3rZenZh0iZ2cuNruQyV5FSHV3gtEWkrMq3eeJGktgrKp5H7n-Slzvc-BVDf_ssmflLbOYFMOXy_-gohbZpP3qytnY-Cg-HfnHPYUWzglvoYF6PVUJ8mjA&startDownload=true",
        "ad_spec": 1
      }
    ]
  }
}

# 激励视频 类广告响应

点击查看 激励视频 类广告响应
{
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        "click_link": "https://cuxiao.m.suning.com/scms/m0325phoneapp.html?utm_source=dsp-jx-pmp5-c1&utm_medium=as-zhc1-i12b",
        "interact_type": 2,
        "img_w": 480,
        "img_h": 320,
        "app_package": "com.suning.mobile.ebuy",
        "deeplink_url": "suning://m.suning.com/index.html?adTypeCode=1002&adId=https%3A%2F%2Fcuxiao.m.suning.com%2Fscms%2Fm0325phoneapp.html&utm_source=dsp-jx-pmp5-c1&utm_medium=as-zhc1-i12b",
        "video": {
          "v_url": "http://saas.cdn.myhayo.com/video/2021-03-19/61738146cd7d9329cfda365df14cf875.mp4",
          "v_duration": 20,
          "end_img_url": "http://saas.cdn.myhayo.com/image/2021-03-19/5a579965f3112327f288373af5c54296.png",
          "end_icon_url": "http://saas.cdn.myhayo.com/image/2021-03-19/8309f97d972c9f72e5b1fb74259257b3.png",
          "end_title": "激励视频唤起广告",
          "end_description": "这是激励视频唤起广告描述",
          "video_tracking": {
            "v_progress_tracking_event": [
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                "url": [
                  "http://pro.server.myhayo.com/event/fffa0503f86a4d7bb64881f157f5c768/101012/?ext=cPXYqZaB7mFUGdj76q9ezpCZIoSB5erVLaoEncKu448KrzdhDvPn32OXnSA0oKCMNWuNHCAcyMZ%2BjJ4TY1Y0Wl00i%2BZggmN6M5wBbo9j8cQ2UU%2FzN0wQ6zSvqSdIjSHB0MsNOWN99bH4rklxcch58TGoa6n3uzrNpj2vWAqfH7jPjS3XX2lOMZldF7G4tKY%2B6qdETQVFjVIiwq63ceCqi5%2BrP8DbkRiv%2BuQCfGp9MQHJ6n69u0wqZBzqK%2BcShV2BzxNwINTILhNYLEK89pa0y%2F6gfaFf8lHbohXjQazihCxed53fQ4r7OCMdKFh7C4vfqPSW3sN1dq51VQn9xG3IB17iHyKSz5cIuIhQf8%2BFZd0B683EP9zF7pNfSaAt6xu%2F",
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                  "http://pro.server.myhayo.com/event/fffa0503f86a4d7bb64881f157f5c768/101034/?ext=cPXYqZaB7mFUGdj76q9ezpCZIoSB5erVLaoEncKu448KrzdhDvPn32OXnSA0oKCMNWuNHCAcyMZ%2BjJ4TY1Y0Wl00i%2BZggmN6M5wBbo9j8cQ2UU%2FzN0wQ6zSvqSdIjSHB0MsNOWN99bH4rklxcch58TGoa6n3uzrNpj2vWAqfH7jPjS3XX2lOMZldF7G4tKY%2B6qdETQVFjVIiwq63ceCqi5%2BrP8DbkRiv%2BuQCfGp9MQHJ6n69u0wqZBzqK%2BcShV2BzxNwINTILhNYLEK89pa0y%2F6gfaFf8lHbohXjQazihCxed53fQ4r7OCMdKFh7C4vfqPSW3sN1dq51VQn9xG3IB17iHyKSz5cIuIhQf8%2BFZd0B683EP9zF7pNfSaAt6xu%2F",
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                  "http://pro.server.myhayo.com/event/fffa0503f86a4d7bb64881f157f5c768/101005/?ext=cPXYqZaB7mFUGdj76q9ezpCZIoSB5erVLaoEncKu448KrzdhDvPn32OXnSA0oKCMNWuNHCAcyMZ%2BjJ4TY1Y0Wl00i%2BZggmN6M5wBbo9j8cQ2UU%2FzN0wQ6zSvqSdIjSHB0MsNOWN99bH4rklxcch58TGoa6n3uzrNpj2vWAqfH7jPjS3XX2lOMZldF7G4tKY%2B6qdETQVFjVIiwq63ceCqi5%2BrP8DbkRiv%2BuQCfGp9MQHJ6n69u0wqZBzqK%2BcShV2BzxNwINTILhNYLEK89pa0y%2F6gfaFf8lHbohXjQazihCxed53fQ4r7OCMdKFh7C4vfqPSW3sN1dq51VQn9xG3IB17iHyKSz5cIuIhQf8%2BFZd0B683EP9zF7pNfSaAt6xu%2F",
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        "impression_link": [
          "http://pro.server.myhayo.com/event/fffa0503f86a4d7bb64881f157f5c768/1/?ext=cPXYqZaB7mFUGdj76q9ezpCZIoSB5erVLaoEncKu448KrzdhDvPn32OXnSA0oKCMNWuNHCAcyMZ%2BjJ4TY1Y0Wl00i%2BZggmN6M5wBbo9j8cQ2UU%2FzN0wQ6zSvqSdIjSHB0MsNOWN99bH4rklxcch58TGoa6n3uzrNpj2vWAqfH7jPjS3XX2lOMZldF7G4tKY%2B6qdETQVFjVIiwq63ceCqi5%2BrP8DbkRiv%2BuQCfGp9MQHJ6n69u0wqZBzqK%2BcShV2BzxNwINTILhNYLEK89pa0y%2F6gfaFf8lHbohXjQazihCxed53fQ4r7OCMdKFh7C4vfqPSW3sN1dq51VQn9xG3IB17iHyKSz5cIuIhQf8%2BFZd0B683EP9zF7pNfSaAt6xu%2F",
          "http://ss.myhayo.com/event/1/6895bb612c28459987eacaf89d7fd6e8/?aId=C25B633DFD0D&adExtInfo=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"
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        "click_link2": [
          "http://pro.server.myhayo.com/event/fffa0503f86a4d7bb64881f157f5c768/0/?ext=cPXYqZaB7mFUGdj76q9ezpCZIoSB5erVLaoEncKu448KrzdhDvPn32OXnSA0oKCMNWuNHCAcyMZ%2BjJ4TY1Y0Wl00i%2BZggmN6M5wBbo9j8cQ2UU%2FzN0wQ6zSvqSdIjSHB0MsNOWN99bH4rklxcch58TGoa6n3uzrNpj2vWAqfH7jPjS3XX2lOMZldF7G4tKY%2B6qdETQVFjVIiwq63ceCqi5%2BrP8DbkRiv%2BuQCfGp9MQHJ6n69u0wqZBzqK%2BcShV2BzxNwINTILhNYLEK89pa0y%2F6gfaFf8lHbohXjQazihCxed53fQ4r7OCMdKFh7C4vfqPSW3sN1dq51VQn9xG3IB17iHyKSz5cIuIhQf8%2BFZd0B683EP9zF7pNfSaAt6xu%2F&downX=__DOWN_X__&downY=__DOWN_Y__&upX=__UP_X__&upY=__UP_Y__",
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        "ad_tracking": [
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            "tracking_url": [
              "http://pro.server.myhayo.com/event/fffa0503f86a4d7bb64881f157f5c768/104001/?ext=cPXYqZaB7mFUGdj76q9ezpCZIoSB5erVLaoEncKu448KrzdhDvPn32OXnSA0oKCMNWuNHCAcyMZ%2BjJ4TY1Y0Wl00i%2BZggmN6M5wBbo9j8cQ2UU%2FzN0wQ6zSvqSdIjSHB0MsNOWN99bH4rklxcch58TGoa6n3uzrNpj2vWAqfH7jPjS3XX2lOMZldF7G4tKY%2B6qdETQVFjVIiwq63ceCqi5%2BrP8DbkRiv%2BuQCfGp9MQHJ6n69u0wqZBzqK%2BcShV2BzxNwINTILhNYLEK89pa0y%2F6gfaFf8lHbohXjQazihCxed53fQ4r7OCMdKFh7C4vfqPSW3sN1dq51VQn9xG3IB17iHyKSz5cIuIhQf8%2BFZd0B683EP9zF7pNfSaAt6xu%2F",
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        "crt_type": 20,
        "ad_id": "313",
        "ad_spec": 1
      }
    ]
  }
}

# 微信小程序 类广告响应

点击查看 微信小程序 类广告响应
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        "ad_spec": 1,
        "img_url": ["http://huoyan.cdn.myhayo.com/image/2021-03-15/2f0ae6e4f56cffdbe9a323d85ef29d91.png"],
        "img_w": 1280,
        "img_h": 720,
        "title": "测试小程序",
        "description": ["测试小程序"],
        "click_link": "http://www.baidu.com/",
        "wxminiprog": {
          "prog_id": "gh_39fbc7fa87b3",
          "path": "pages/index/index"
        },
        "impression_link": [
          "http://pro.server.myhayo.com/event/80b08bde27da4632b95ec3326d1364da/1/?ext=VgJcaZJuNhtNWl8hsWrmrEeMKMgWwUaXc91NJKbxAxZGPgxsHIBTvOTQrA3itJ8HNWuNHCAcyMZ%2BjJ4TY1Y0WpBtMxTQcqXaetvDZIZX3yTOClI%2BzrCGfgeZL5Q0t0GiLaNaz7iFMBUiBlgplLNiHp5St6lIxJ0UChfS9DGfxMIJ4Mvdn4w81ac2bY%2FHcq0InUi8XNtK%2FQfjWWLt%2FEugiYnS18u2c5%2FqXOidi8tqRBc5ZDM1nAo%2BIXnVpswc96hBv6BbAxagZhNBRG5e4rgoDZ21aieeLlSoUyNutMy4HnS4HWr9gVPwT%2FOYJxj6zeGI2ky%2FX1E57NVjzrk2DC3zmg4O9JwVYl0DIjWVOs%2FGodw%3D&lon=__LON__&lat=__LAT__",
          "http://ss.myhayo.com/event/1/83d913e4c140428ab95df84e73ec5380/?aId=A63243A3C723&adExtInfo=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"
        ],
        "click_link2": [
          "http://pro.server.myhayo.com/event/80b08bde27da4632b95ec3326d1364da/0/?ext=VgJcaZJuNhtNWl8hsWrmrEeMKMgWwUaXc91NJKbxAxZGPgxsHIBTvOTQrA3itJ8HNWuNHCAcyMZ%2BjJ4TY1Y0WpBtMxTQcqXaetvDZIZX3yTOClI%2BzrCGfgeZL5Q0t0GiLaNaz7iFMBUiBlgplLNiHp5St6lIxJ0UChfS9DGfxMIJ4Mvdn4w81ac2bY%2FHcq0InUi8XNtK%2FQfjWWLt%2FEugiYnS18u2c5%2FqXOidi8tqRBc5ZDM1nAo%2BIXnVpswc96hBv6BbAxagZhNBRG5e4rgoDZ21aieeLlSoUyNutMy4HnS4HWr9gVPwT%2FOYJxj6zeGI2ky%2FX1E57NVjzrk2DC3zmg4O9JwVYl0DIjWVOs%2FGodw%3D&lon=__LON__&lat=__LAT__&downX=__DOWN_X__&downY=__DOWN_Y__&upX=__UP_X__&upY=__UP_Y__",
          "http://ss.myhayo.com/event/0/83d913e4c140428ab95df84e73ec5380/?aId=A63243A3C723&adExtInfo=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&downX=__DOWN_X__&downY=__DOWN_Y__&upX=__UP_X__&upY=__UP_Y__"
        ],
        "crt_type": 7
      }
    ]
  }
}

# 宏定义

通过对广告行为监测消息代码中特定参数的宏替换,将广告形式发生时的一些环境参数发送给 Ad Server。

媒体需尽量上传这些参数从而提升广告单价,当获取不到时,将宏参数直接返回即可。目前支持的宏如下:

# 展示广告各事件监测 URL 中需要替换的宏

宏名称 说明
__WIDTH__ 实际广告位的宽,单位:像素
__HEIGHT__ 实际广告位的高,单位:像素
__DOWN_X__ 以广告位左上角为原点
用户手指按下时的横坐标,无法获取时,需替换为-999
__DOWN_Y__ 以广告位左上角为原点
用户手指按下时的纵坐标,无法获取时,需替换为-999
__UP_X__ 以广告位左上角为原点
用户手指离开设备屏幕时的横坐标,无法获取时,需替换为-999
__UP_Y__ 以广告位左上角为原点
用户手指离开设备屏幕时的纵坐标,无法获取时,需替换为-999
__ACTION_ID__ 转化行为类型
5:开始下载
6:安装完成
7:下载完成
__CLICK_ID__ 广点通平台下载类广告点击上报响应的 clickid 字段
__EVENT_TIME_START__ 替换事件开始触发的时间戳(单位:毫秒 13 位整形)
例如,点击追踪,为用户点击广告按下那一刻的时间戳(单位:毫秒 13 位整形)
__EVENT_TIME_END__ 替换事件结束触发的时间戳(单位:毫秒 13 位整形)
例如,点击追踪,为用户点击广告抬起那一刻的时间戳(单位:毫秒 13 位整形),其中,展示监测的EVENT_TIME_STARTEVENT_TIME_END可以相同
__OFFSET_X__ X 轴宏(Click Position X) 替换为以广告左上角为原点的点击位置横坐标(单位:像素,且为正整数)
__OFFSET_Y__ Y 轴宏(Click Position Y) 替换为以广告左上角为原点的点击位置纵坐标(单位:像素,且为正整数)
__LOCAL_TIMESTAMP__ 应用本地时间戳,毫秒值
__LOCAL_TIME__ 应用本地时间戳,秒值
__WIN_PRICE__ 成交价宏(单位分 需加密 秘钥请联系运营获取)
如何加密
__AB_DOWN_X__ 以屏幕左上角为原点
用户手指按下时的横坐标,无法获取时,需替换为-999
__AB_DOWN_Y__ 以屏幕左上角为原点
用户手指按下时的纵坐标,无法获取时,需替换为-999
__AB_UP_X__ 以屏幕左上角为原点
用户手指离开设备屏幕时的横坐标,无法获取时,需替换为-999
__AB_UP_Y__ 以屏幕左上角为原点
用户手指离开设备屏幕时的纵坐标,无法获取时,需替换为-999
__DP_WIDTH__ ⼴告宽⾼的逻辑像素
逻辑像素(dp) = 物理像素(px) / 屏幕密度(dpi)
__DP_HEIGHT__ ⼴告宽⾼的逻辑像素
逻辑像素(dp) = 物理像素(px) / 屏幕密度(dpi)
__DP_DOWN_X__ 以广告位左上角为原点
点击逻辑像素
__DP_DOWN_Y__ 以广告位左上角为原点
点击逻辑像素
__DP_UP_X__ 以广告位左上角为原点
点击逻辑像素
__DP_UP_Y__ 以广告位左上角为原点
点击逻辑像素
__SLD__ 广告交互方式
0: 常规触屏点击
1: 滑动点击
2: 摇一摇
3: 自定义手势
5: 扭一扭
6: 擦除
__X_MAX_ACC__ 当 SLD=2 时必填
用户摇动点击时X 轴加速度峰值
Android 端乘以 100 取整
iOS 端乘以 980 取整
__Y_MAX_ACC__ 当 SLD=2 时必填
用户摇动点击时Y 轴加速度峰值
Android 端乘以 100 取整
iOS 端乘以 980 取整
__Z_MAX_ACC__ 当 SLD=2 时必填
用户摇动点击时Z 轴加速度峰值
Android 端乘以 100 取整
iOS 端乘以 980 取整
__TURN_X__ 当 SLD=5 时必填
对比扭动前初始位置,扭动触发点击时的X 轴扭动角度,为-180 到 180 的整数
__TURN_Y__ 当 SLD=5 时必填
对比扭动前初始位置,扭动触发点击时的Y 轴扭动角度,为-180 到 180 的整数
__TURN_Z__ 当 SLD=5 时必填
对比扭动前初始位置,扭动触发点击时的Z 轴扭动角度,为-180 到 180 的整数
__TURN_TIME__ 当 SLD=5 时必填
扭动触发点击时扭动的总时间(单位毫秒,保留整数)
即最后一次监听到 3 个方向扭动角度均小于 ±5 度,到点击触发的时间

# 视频广告各事件监测 URL 中需要替换的宏

宏名称 说明
__VIDEO_TIME__ 视频总时长,单位:秒
__BEGIN_TIME__ 视频播放开始时间,单位:秒。如果视频从头开始播放,则为 0
__END_TIME__ 视频播放开始时间,单位:秒。如果视频播放到结尾,则等于视频总时长
__PLAY_FIRST_FRAME__ 视频是否从第一帧开始播放。从第一帧开始播放,则为 1,否则为 0
__PLAY_LAST_FRAME__ 视频是否播放到最后一帧。播放到最后一帧为 1,否则为 0
__SCENE__ 视频播放场景,推荐场景如下
1:在广告曝光区域播放
2:全屏竖屏、只展示视频
3:全屏竖屏、屏幕上方展示视频、下方展示广告推广目标网页
4:全屏横屏、只展示视频
0:其他开发者自定义场景
__TYPE__ 播放类型
1:第一次播放
2:暂停后继续播放
3:重新开始播放
__BEHAVIOR__ 播放行为
1:自动播放
2:点击播放
__STATUS__ 播放状态
0:正常播放
1:视频加载中
2:播放错误
__PROGRESS__ 触发该事件时的广告播放进度,单位:秒

# 特别说明

# 广点通下载类广告

返回上一处

对于广告对象platform_type=2 的下载类广告,他的点击链接并非一个直接的下载地址,当访问点击链接时返回的是一段 JSON 数据。

媒体主需要解析这段 JSON 数据来获取真实的 APP 下载地址,并进行后续的转化数据上报。

基于对优化用户体验和提高广告转化效果考虑,小麦建议您:

  1. 非 WIFI 环境下弹出下载确认框,在用户确认后在发起下载

  2. WIFI 环境直接下载

# 广点通下载类广告 JSON

字段名称 字段类型 字段说明
ret Integer 返回码,非 0 表示失败
data Object 数据

# 广点通下载类广告 JSON-data

字段名称 字段类型 字段说明
dstlink String APP 的下载地址
clickid String 点击 ID
需要缓存下来,宏 __CLICK_ID__ 需要替换为此处的值

# 广点通下载类广告 JSON 示例

{
  "ret": 0,
  "data": {
    "dstlink": "http://xxx.xxx.xxx/xxx.apk",
    "clickid": "xxxxxxxxx"
  }
}