# 广告响应
# 结构预览
点击预览响应结构
└─── ret
│
└─── msg
│
└─── data
│
└─── A501075E0894
│
└───────── 广告对象
# 参数说明
# 基础对象
字段名称 | 字段类型 | 字段说明 |
---|---|---|
ret | Integer | 返回码。非 0 表示请求失败 |
msg | String | 解释 ret 返回码含义 |
data | Object | 结果对象 |
# 广告返回-data
字段名称 | 字段类型 | 字段说明 |
---|---|---|
{pos.id} | Object array | 本次请求的广告位 ID |
# 广告对象-pos
字段名称 | 字段类型 | 字段说明 |
---|---|---|
ad_id | String | 广告创意 ID |
impression_link | String array | 曝光上报链接 |
click_link | String | 点击链接 |
click_link2 | String array | 点击上报链接 |
post_impression_link | Object array | 废弃 POST 提交的展示上报链接 |
post_click_link2 | Object array | 废弃 POST 提交的点击上报链接 |
interact_type | Integer | 交互方式 0: Link 跳转 1: APP 下载 2: Deeplink 3: 微信小程序 |
ad_tracking | Object array | 后续转化事件上报 |
platform_type | Integer | 下载类广告点击类型 2:广点通 * 当值为 2 的时候需要特别处理 |
mob_adtext | String | 该字段为“广告”小图标地址,媒体需要在渲染的时候添加 |
mob_adlog | String | 该字段为“广告”logo 地址,媒体需要在渲染的时候添加 |
ad_spec | Integer | 广告规格 1:左文右图(图片尺寸 480*320) 2:左图右文(图片尺寸 480*320) 3:上文下三图(图片尺寸 480*320) 4:上文下图(图片尺寸 1280*720) 5:上文下视频(视频尺寸 1280*720) 有疑问? |
img_url | String array | 广告图片 URL |
img2_url | String array | 广告 Icon 图片 URL |
img_w | Integer | 广告图片宽,单位 pixel |
img_h | Integer | 广告图片高,单位 pixel |
title | String | 广告标题 |
description | String array | 广告描述 |
video_url | String | 视频 url |
video_duration | Integer | 视频时长 |
video_play_type | Integer | 视频广告播放类型 1:自动播放 2:点击播放 默认为 1 |
app_package | String | 下载类/Deeplink 类广告的 APP 包名 |
app_size | Integer | APP 文件大小 |
deeplink_url | String | Deeplink 唤醒广告打开页面 如果唤起失败则直接浏览器打开 click_link |
video | Object | 激励视频 |
wxminiprog | Object | 微信小程序 当 interact_type = 3 时,必须优先处理 wxminiprog |
audio_url | String | 音频链接 |
audio_duration | Integer | 音频播放时长(单位: 秒) |
bid_price | Integer | 出价(单位分) |
app_name | String | APP 名称 |
app_version | String | APP 版本号 |
app_developer | String | APP 开发者信息 |
app_permission | String | APP 权限 |
app_privacy | String | APP 隐私协议 |
app_introduce | String | APP 产品介绍 |
# 广告事件对象-adtracking
字段名称 | 字段类型 | 字段说明 |
---|---|---|
tracking_event | Integer | 广告监测事件 2 : 广告关闭 101000 : 音频 / 视频广告开始播放 101001 : 视频广告全屏播放 101002 : 音频 / 视频广告结束 101003 : 点击预览图播放视频 101014 : 音频 / 视频广告播放 1/4 进度上报 101012 : 音频 / 视频广告播放 1/2 进度上报 101034 : 音频 / 视频广告播放 3/4 进度上报 102000 : APP 下载完成 102001 : APP 安装完成 102002 : APP 激活 102003 : APP 下载开始 102004 : APP 安装开始 104001 : DP 成功唤起 |
tracking_url | String array | 事件监测地址 |
# 广告激励视频对象-video
字段名称 | 字段类型 | 字段说明 |
---|---|---|
v_url | String | 视频地址 |
v_duration | Integer | 视频时长,单位为秒 |
v_callback | String array | 视频观看回调,视频播放完成展示上报 |
end_img_url | String | 视频后贴内容,一般为图片的 url,也有可能为 html 代码 |
end_icon_url | String | 视频播放完成,展示图标 |
end_description | String | 视频播放完成,展示描述 |
end_title | String | 视频播放完成,展示标题 |
end_comments | Integer | 视频播放完成,展示评论数 |
end_rating | Integer | 视频播放完成,展示评分 |
end_button_url | String | 视频播放完成,点击按钮之后的落地页 |
video_tracking | Object | 激励视频广告监测 |
# 广告激励视频监测对象-video_tracking
字段名称 | 字段类型 | 字段说明 |
---|---|---|
v_mute_tracking_event | String array | 视频静音监控链接 |
v_unmute_tracking_event | String array | 视频取消静音监控链接 |
v_progress_tracking_event | Object array | 视频播放阶段上报 |
v_close_tracking_event | String array | 视频关闭监控链接 |
video_tracking 返回示例
{
"v_mute_tracking_event": ["http://v_mute_tracking_event"],
"v_unmute_tracking_event": ["http://v_unmute_tracking_event"],
"v_progress_tracking_event": [
{
"millisec": 1000,
"url": ["http://v_progress_tracking_event/1/2"]
},
{
"millisec": 2000,
"url": ["http://v_progress_tracking_event/2/3"]
}
],
"v_close_tracking_event": ["http://v_close_tracking_event"]
}
# 广告激励视频播放过程监测对象-v_progress_tracking_event
字段名称 | 字段类型 | 字段说明 |
---|---|---|
millisec | Integer | 播放当前指定毫秒后上报 |
url | String array | 上报链接 |
# POST 监测上报对象-posttracking
已废弃
字段名称 | 字段类型 | 字段说明 |
---|---|---|
post_url | String | POST上报地址 |
post_body | String | POST上报内容 |
headers | Object | POST上报时需要设置的 HTTP Header |
POST 监测返回示例
{
"post_url": "http://ss.test.myhayo.com",
"post_body": "posid=1&os=0&imei=864288031732118&idfa=&oaid=&mac=21:91:B3:B7:EC:9B&androidid=1b901a88d2d1b09c&ip=1.1.1.1&ua=Mozilla/5.0 (Linux; Android 6.0; vivo Y67 Build/MRA58K; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/51.0.2704.81 Mobile Safari/537.36&ts=__LOCAL_TIMESTAMP__&device_id=864288031732118&ext=",
"headers": {
"Content-Type": "application/raw"
}
}
# 微信小程序-wxminiprog
字段名称 | 字段类型 | 字段说明 |
---|---|---|
app_id | String | 应用 AppID |
prog_id | String | 小程序原始 ID |
path | String | 小程序调起页面的路径 |
minip_type | Integer | 小程序类型 0: 正式版 1: 开发版 2: 体验版 默认: 0 |
微信小程序返回示例
{
"app_id": "wxd920ea5d5a2abcde",
"prog_id": "gh_49fbc7ff8666",
"path": "pages/index/index",
"minip_type": 1
}
# 响应示例
# Link 类广告响应
点击查看 Link 类广告响应
{
"ret": 0,
"msg": "",
"data": {
"A501075E0894": [
{
"ad_id": "rHmsrj0sPBfb",
"impression_link": [
"https://wn.pos.baidu.com/adx.php?c=d25pZD1lMTVlNTIyZjA5MDQ5ZTVkXzAAcz1lMTVlNTIyZjA5MDQ5ZTVkAHQ9MTU0MDE4MTM3NwBzZT0yAGJ1PTgAcHJpY2U9VzgxTmdRQURkS1Y3akVwZ1c1SUE4bGlSUnRVd0wyVHNweFlJWWcAY2hhcmdlX3ByaWNlPTI2AHNoYXJpbmdfcHJpY2U9MjYwMDAAd2luX2RzcD04AGNobWQ9MQBiZGlkPQBjcHJvaWQ9AHdkPTk2MDgwMDYAdHU9NTg5MDQ4NABhZGNsYXNzPTEzAHNyY3Q9NABwb3M9MABiY2htZD0wAHY9MQBpPTgzOGIyYTk0&ext=cHJpY2U9Mjc5JnBsYW5pZD04NjY1Mw",
"https://api.ssp.myhayo.com/im?info=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"
],
"click_link": "https://m.baidu.com/mobads.php?K00000008H0vknKVBUeV5fuJevUnxSkJVoZwntNQTrArxIt92bxzzm2Lu8l_4o9lghMK07krMri27TABN2-Ml1jpVfR65xh7or-pdt3d_gWCUHdyYm0U5r6mx8ttmI_tAGSwlNeMqDzQMGP_Qso5zsKxxjMRLF5XJXQJSScyxmENqM8zE6.7D_KPS5HH0_H7YrEkdSn5Hzs34-9h9mzIrOke70.pywW5y4Jnjc0mLKGujY0uh-zTLwxIZF9uARqnW60TvNWUv4bgLwzmyw-5Hc3njc0TZFEIh-8mvRqn6KWpgw45Hfsr0KWpAdb5HD0TvPCUyfqnfK1TjYk0ZI_5HD0mv99Uh4-UjYs0ZN1ugFxIZ-suHYk0AN3mv99UhI-gLw4TARqn0KVmgwWp7qWUvw-5H00mywWUA71T1YknsKYIHYdrjbsPj6Y0ZwV5HcLPH04nj6YP0KYujYs0Zw9TWYs0ZP1TjYz0Au85ywWuWIhPvnvgvPsT6KYIZ0qnsK8IZws5Hn0mMcqn0KbuguGmvNxpyfqn6KbIZ0qn6KdThsq0APC5fKhUMcqn0K1UWY3PWT3n1DsnWT1rjDYrjcV0A7YUvdxpyfqn0KVuywGmNqYXgK-5H00Uhqs5H00uANvgLws5N9GmyqVpidPii0YH7w70AwWgvPdpyfq0ZPbp1YdQWc8n0K1uAVxIWYY0AwWgLF-TNqspvTqmv38uyPEUv_8TLw-ILPEIg00myPWIjd9TAb0my4bThqGu7qGujdBuWbsrAmdmHD4n1c4PAmz0A4-I7qYXgK-gv-b5HD0mgKxpyfqn0K9TZKGujdbmvmLuWIWP6KETdqGujYzQHm8n0KBTh78ujd3py7EUyb0Iv7sgvPEUvVGuHY0TLPsnWYs0APYp1Y0IvbqP6K9u7q15yRkPyRdnWFhnjbsPj--Pywxn0K9TZKWmgw-gv-b5fKdThkxmgKsmv7YuNqGujY0UAF1gv-b5fKBIgPGUhN1TdqGujY0uA-1IZFGmLwxpyfq0A7WIA-vuNq9TZ0q0A7WIA-vuNqWmgw-uvqzXHY0uh-zTLwxpgfq0ZP-mvq8u7qGIjY0TA9EUhRqn0KWUAV9IZws5yPCmgFMufK1pAqL5H00mvkGmv_qnfK8IjYz0AqsI7qYXgK-5HD0myPY5HD0TgwV5HDdPj0krjD1P1T0Thnq0ZF9Uh_qn0K35H00TZFEujdhuyNb0AFMIZ0qnfKGIMwz5H00ugFsmvqbuHdfnWT1rfK9mLwGIh7YuHYs0Aw1TA-b5Hm0TLFWgLIG5HDv0ZKWIMcqn0KMuy4bugcqn0K9uvRqn0KBIhfqn0K9uZF-5HDd0APzm1YYrjmsnf0",
"click_link2": [
"https://api.ssp.myhayo.com/ck?info=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"
],
"interact_type": 0,
"platform_type": 1,
"crt_type": 2,
"mob_adtext": "https://cpro.baidustatic.com/cpro/ui/noexpire/img/mob_adicon.png",
"mob_adlogo": "https://cpro.baidustatic.com/cpro/ui/noexpire/img/2.0.1/bd-logo4.png",
"img_url": ["https://ubmcmm.baidustatic.com/media/v1/0f000cHde31C5LITEiNzds.jpg"],
"img2_url": ["https://ubmcmm.baidustatic.com/media/v1/0f0000ogk7GkMEooKP9xQ0.jpg"],
"title": "全新的数字化之旅来到中国",
"description": ["eBPM卓越业务流程管理方法论,从不同的管理视角和诉求出发助力企业达成战略目标。"]
}
]
}
}
# Download 类广告响应
点击查看 Download 类广告响应
{
"ret": 0,
"msg": "",
"data": {
"1F93B2513A9A": [
{
"ad_id": "76276126",
"impression_link": [
"https://v.gdt.qq.com/gdt_stats.fcg?viewid=xWKK5tedNURZPxrqp76V0g_D1Tt92f!LzMZee3DWVXCqilc0KsjDqo8Sw8_GLeAbitWT_wpH0ODRXALS2CSYYdo1cJJCzbfKQwPhwcHhVhk3swjNAnG8A1o_rMhAT5bYmxOQrylxYP2HBdbnTd9T0ITX00r!XZNyRkKREacZfidy8bmKFS64as1TTNPJ3FbI0x3uccdNmjpbdcHsF5VLFbbdVg0rpvTm&i=1&os=2&datatype=json&xp=0",
"https://api.ssp.myhayo.com/im?info=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"
],
"click_link": "https://c.gdt.qq.com/gdt_mclick.fcg?viewid=xWKK5tedNURZPxrqp76V0g_D1Tt92f!LzMZee3DWVXCqilc0KsjDqo8Sw8_GLeAbitWT_wpH0ODRXALS2CSYYdo1cJJCzbfKQwPhwcHhVhk3swjNAnG8A1o_rMhAT5bYmxOQrylxYP2HBdbnTd9T0ITX00r!XZNyRkKREacZfidy8bmKFS64as1TTNPJ3FbI0x3uccdNmjpbdcHsF5VLFbbdVg0rpvTm&jtype=0&i=1&os=2&asi=%7B%22mf%22%3A%22Xiaomi%22%7D&subordinate_product_id=71231004;000116083730323232353433&acttype=1&s=%7B%22req_width%22%3A%22__REQ_WIDTH__%22%2C%22req_height%22%3A%22__REQ_HEIGHT__%22%2C%22width%22%3A%22__WIDTH__%22%2C%22height%22%3A%22__HEIGHT__%22%2C%22down_x%22%3A%22__DOWN_X__%22%2C%22down_y%22%3A%22__DOWN_Y__%22%2C%22up_x%22%3A%22__UP_X__%22%2C%22up_y%22%3A%22__UP_Y__%22%7D&xp=0",
"click_link2": [
"https://api.ssp.myhayo.com/ck?info=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"
],
"interact_type": 1,
"ad_tracking": [
{
"tracking_event": 102000,
"tracking_url": [
"https://t.gdt.qq.com/conv/alliance/api/conv?client=6&action_id=__ACTION_ID__&click_id=__CLICK_ID__&product_id=100898297",
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},
{
"tracking_event": 102001,
"tracking_url": [
"https://t.gdt.qq.com/conv/alliance/api/conv?client=6&action_id=__ACTION_ID__&click_id=__CLICK_ID__&product_id=100898297",
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"tracking_event": 102003,
"tracking_url": [
"https://t.gdt.qq.com/conv/alliance/api/conv?client=6&action_id=__ACTION_ID__&click_id=__CLICK_ID__&product_id=100898297",
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]
}
],
"platform_type": 2,
"crt_type": 11,
"mob_adlogo": "https://oss.ssp.myhayo.com/icons/gdt_icon.png",
"img_url": ["https://pgdt.ugdtimg.com/gdt/0/DAAdW9iAUAALQABZBbyDABB7-qEFNx.jpg/0?ck=280255da4706e1a15bf6e56a507be6df"],
"img2_url": ["https://pgdt.ugdtimg.com/gdt/0/DAAdW9iAEsAEsAAWBbELlfAsnVFNch.png/0?ck=3307a7c3b8f2749a0b7dd9d73d33aa00"],
"title": "搜狐新闻",
"description": ["看我后面笑什么,街头恶作剧,让你笑个不停!下载APP查看"]
}
]
}
}
# DeepLink 类广告响应
点击查看 DeepLink 类广告响应
{
"ret": 0,
"msg": "成功",
"data": {
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{
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]
},
{
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"tracking_url": [
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{
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}
],
"platform_type": 28,
"crt_type": 7,
"mob_adtext": " Σ 广告",
"img_url": [
"http://t4.a.market.xiaomi.com/download/AdCenter/0beda95ed47ec4b791c9e089f72da2d3110587b83/AdCenter0beda95ed47ec4b791c9e089f72da2d3110587b83.jpg"
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"img2_url": ["http://t5.a.market.xiaomi.com/thumbnail/png/w0/AppStore/04e2e5b478e603061827e1de077c451eb01432cc1"],
"description": ["夏季必备清火餐饮,好喝又养生~"],
"app_package": "com.taobao.taobao",
"deeplink_url": "mimarket://launchordetail?id=com.taobao.taobao&ref=DELIVERY_UNION_1.11.d.2&appSignature=g9MiHwX5Pt2MOuUOaEgxOQJmr33JhSJMMhLoy8uIQ5Q&nonce=-2283880395481701076:25968032&appClientId=2882303761517740913&back=true&ext_passback=hmb_JVFbhK3KWuG1Udtg21iL0-Ek-yBdML5i1s08ycPFn5c-fq1CRqlZhyCLCEHtF52ZLnXaZa05iY_wq4rMXaqM6rixeMt7YVRGqcseqsjCVI0gpQw5dktnFI0tc9WAmvr06PlyeuEMHmSFwgQDlKKO3HWzf9EMEOjqTKUtvF_lfy6nGqzms7SP_eusj68GWf8QiozqeTTU72vPALT2ZfuczWBJBZlD7w_KsIShXx0etc7TSeJ5WxMQFzYx7hXHX6vTxYHKyltHU8Auc0lCZAOFjphxBpK7g1s6h-o7EZV_VsUA8vK_70tOCO-NPLfLvMLNKekfLAPKzbniyRWAsVmq9mlTpqc9Bm_L8LY9p-DeGwNs3rXTBoU2Tptd16fxXPgu26u7paxzex4KM-cHm9w5zKSqXYqb0lodIeQww3l7NdYakUlDDEo2Z0Dz6Sj9zktFol2o0HNhlmmuh3ZtVQ7x_sAG5I1SNpIdKz-ZLscDpWAmV5ioRVNMfs02cAzjmLrFx3p-6uYo2E7ju-ylZI-RrchFBuoiaEKWqmRc0axRc8nju-ylZI-RrchFBuoiaEKWO_EbE-Df06taWuGcNLHrIMw_oMXCXe4uKLVbsLPkWhViFz9m03xeHUXC1dOKRNh983BqN4iEul-ku3IJyoSN6I5yyXoRkX-odphVQuz0CLa13V-iJMC1yQwk6_a2MXuTzchLHwynW7ualWVH8Cx7260gL1BrjRYgN3rZenZh0iZ2cuNruQyV5FSHV3gtEWkrMq3eeJGktgrKp5H7n-Slzvc-BVDf_ssmflLbOYFMOXy_-gohbZpP3qytnY-Cg-HfnHPYUWzglvoYF6PVUJ8mjA&startDownload=true",
"ad_spec": 1
}
]
}
}
# 激励视频 类广告响应
点击查看 激励视频 类广告响应
{
"ret": 0,
"data": {
"C25B633DFD0D": [
{
"platform_type": 81,
"click_link": "https://cuxiao.m.suning.com/scms/m0325phoneapp.html?utm_source=dsp-jx-pmp5-c1&utm_medium=as-zhc1-i12b",
"interact_type": 2,
"img_w": 480,
"img_h": 320,
"app_package": "com.suning.mobile.ebuy",
"deeplink_url": "suning://m.suning.com/index.html?adTypeCode=1002&adId=https%3A%2F%2Fcuxiao.m.suning.com%2Fscms%2Fm0325phoneapp.html&utm_source=dsp-jx-pmp5-c1&utm_medium=as-zhc1-i12b",
"video": {
"v_url": "http://saas.cdn.myhayo.com/video/2021-03-19/61738146cd7d9329cfda365df14cf875.mp4",
"v_duration": 20,
"end_img_url": "http://saas.cdn.myhayo.com/image/2021-03-19/5a579965f3112327f288373af5c54296.png",
"end_icon_url": "http://saas.cdn.myhayo.com/image/2021-03-19/8309f97d972c9f72e5b1fb74259257b3.png",
"end_title": "激励视频唤起广告",
"end_description": "这是激励视频唤起广告描述",
"video_tracking": {
"v_progress_tracking_event": [
{
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"url": [
"http://pro.server.myhayo.com/event/fffa0503f86a4d7bb64881f157f5c768/101000/?ext=cPXYqZaB7mFUGdj76q9ezpCZIoSB5erVLaoEncKu448KrzdhDvPn32OXnSA0oKCMNWuNHCAcyMZ%2BjJ4TY1Y0Wl00i%2BZggmN6M5wBbo9j8cQ2UU%2FzN0wQ6zSvqSdIjSHB0MsNOWN99bH4rklxcch58TGoa6n3uzrNpj2vWAqfH7jPjS3XX2lOMZldF7G4tKY%2B6qdETQVFjVIiwq63ceCqi5%2BrP8DbkRiv%2BuQCfGp9MQHJ6n69u0wqZBzqK%2BcShV2BzxNwINTILhNYLEK89pa0y%2F6gfaFf8lHbohXjQazihCxed53fQ4r7OCMdKFh7C4vfqPSW3sN1dq51VQn9xG3IB17iHyKSz5cIuIhQf8%2BFZd0B683EP9zF7pNfSaAt6xu%2F",
"http://ss.myhayo.com/event/101000/6895bb612c28459987eacaf89d7fd6e8/?aId=C25B633DFD0D&adExtInfo=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"
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},
{
"millisec": 5000,
"url": [
"http://pro.server.myhayo.com/event/fffa0503f86a4d7bb64881f157f5c768/101014/?ext=cPXYqZaB7mFUGdj76q9ezpCZIoSB5erVLaoEncKu448KrzdhDvPn32OXnSA0oKCMNWuNHCAcyMZ%2BjJ4TY1Y0Wl00i%2BZggmN6M5wBbo9j8cQ2UU%2FzN0wQ6zSvqSdIjSHB0MsNOWN99bH4rklxcch58TGoa6n3uzrNpj2vWAqfH7jPjS3XX2lOMZldF7G4tKY%2B6qdETQVFjVIiwq63ceCqi5%2BrP8DbkRiv%2BuQCfGp9MQHJ6n69u0wqZBzqK%2BcShV2BzxNwINTILhNYLEK89pa0y%2F6gfaFf8lHbohXjQazihCxed53fQ4r7OCMdKFh7C4vfqPSW3sN1dq51VQn9xG3IB17iHyKSz5cIuIhQf8%2BFZd0B683EP9zF7pNfSaAt6xu%2F",
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]
},
{
"millisec": 10000,
"url": [
"http://pro.server.myhayo.com/event/fffa0503f86a4d7bb64881f157f5c768/101012/?ext=cPXYqZaB7mFUGdj76q9ezpCZIoSB5erVLaoEncKu448KrzdhDvPn32OXnSA0oKCMNWuNHCAcyMZ%2BjJ4TY1Y0Wl00i%2BZggmN6M5wBbo9j8cQ2UU%2FzN0wQ6zSvqSdIjSHB0MsNOWN99bH4rklxcch58TGoa6n3uzrNpj2vWAqfH7jPjS3XX2lOMZldF7G4tKY%2B6qdETQVFjVIiwq63ceCqi5%2BrP8DbkRiv%2BuQCfGp9MQHJ6n69u0wqZBzqK%2BcShV2BzxNwINTILhNYLEK89pa0y%2F6gfaFf8lHbohXjQazihCxed53fQ4r7OCMdKFh7C4vfqPSW3sN1dq51VQn9xG3IB17iHyKSz5cIuIhQf8%2BFZd0B683EP9zF7pNfSaAt6xu%2F",
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]
},
{
"millisec": 15000,
"url": [
"http://pro.server.myhayo.com/event/fffa0503f86a4d7bb64881f157f5c768/101034/?ext=cPXYqZaB7mFUGdj76q9ezpCZIoSB5erVLaoEncKu448KrzdhDvPn32OXnSA0oKCMNWuNHCAcyMZ%2BjJ4TY1Y0Wl00i%2BZggmN6M5wBbo9j8cQ2UU%2FzN0wQ6zSvqSdIjSHB0MsNOWN99bH4rklxcch58TGoa6n3uzrNpj2vWAqfH7jPjS3XX2lOMZldF7G4tKY%2B6qdETQVFjVIiwq63ceCqi5%2BrP8DbkRiv%2BuQCfGp9MQHJ6n69u0wqZBzqK%2BcShV2BzxNwINTILhNYLEK89pa0y%2F6gfaFf8lHbohXjQazihCxed53fQ4r7OCMdKFh7C4vfqPSW3sN1dq51VQn9xG3IB17iHyKSz5cIuIhQf8%2BFZd0B683EP9zF7pNfSaAt6xu%2F",
"http://ss.myhayo.com/event/101034/6895bb612c28459987eacaf89d7fd6e8/?aId=C25B633DFD0D&adExtInfo=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"
]
},
{
"millisec": 20000,
"url": [
"http://pro.server.myhayo.com/event/fffa0503f86a4d7bb64881f157f5c768/101005/?ext=cPXYqZaB7mFUGdj76q9ezpCZIoSB5erVLaoEncKu448KrzdhDvPn32OXnSA0oKCMNWuNHCAcyMZ%2BjJ4TY1Y0Wl00i%2BZggmN6M5wBbo9j8cQ2UU%2FzN0wQ6zSvqSdIjSHB0MsNOWN99bH4rklxcch58TGoa6n3uzrNpj2vWAqfH7jPjS3XX2lOMZldF7G4tKY%2B6qdETQVFjVIiwq63ceCqi5%2BrP8DbkRiv%2BuQCfGp9MQHJ6n69u0wqZBzqK%2BcShV2BzxNwINTILhNYLEK89pa0y%2F6gfaFf8lHbohXjQazihCxed53fQ4r7OCMdKFh7C4vfqPSW3sN1dq51VQn9xG3IB17iHyKSz5cIuIhQf8%2BFZd0B683EP9zF7pNfSaAt6xu%2F",
"http://ss.myhayo.com/event/101005/6895bb612c28459987eacaf89d7fd6e8/?aId=C25B633DFD0D&adExtInfo=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"
]
}
]
}
},
"impression_link": [
"http://pro.server.myhayo.com/event/fffa0503f86a4d7bb64881f157f5c768/1/?ext=cPXYqZaB7mFUGdj76q9ezpCZIoSB5erVLaoEncKu448KrzdhDvPn32OXnSA0oKCMNWuNHCAcyMZ%2BjJ4TY1Y0Wl00i%2BZggmN6M5wBbo9j8cQ2UU%2FzN0wQ6zSvqSdIjSHB0MsNOWN99bH4rklxcch58TGoa6n3uzrNpj2vWAqfH7jPjS3XX2lOMZldF7G4tKY%2B6qdETQVFjVIiwq63ceCqi5%2BrP8DbkRiv%2BuQCfGp9MQHJ6n69u0wqZBzqK%2BcShV2BzxNwINTILhNYLEK89pa0y%2F6gfaFf8lHbohXjQazihCxed53fQ4r7OCMdKFh7C4vfqPSW3sN1dq51VQn9xG3IB17iHyKSz5cIuIhQf8%2BFZd0B683EP9zF7pNfSaAt6xu%2F",
"http://ss.myhayo.com/event/1/6895bb612c28459987eacaf89d7fd6e8/?aId=C25B633DFD0D&adExtInfo=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"
],
"click_link2": [
"http://pro.server.myhayo.com/event/fffa0503f86a4d7bb64881f157f5c768/0/?ext=cPXYqZaB7mFUGdj76q9ezpCZIoSB5erVLaoEncKu448KrzdhDvPn32OXnSA0oKCMNWuNHCAcyMZ%2BjJ4TY1Y0Wl00i%2BZggmN6M5wBbo9j8cQ2UU%2FzN0wQ6zSvqSdIjSHB0MsNOWN99bH4rklxcch58TGoa6n3uzrNpj2vWAqfH7jPjS3XX2lOMZldF7G4tKY%2B6qdETQVFjVIiwq63ceCqi5%2BrP8DbkRiv%2BuQCfGp9MQHJ6n69u0wqZBzqK%2BcShV2BzxNwINTILhNYLEK89pa0y%2F6gfaFf8lHbohXjQazihCxed53fQ4r7OCMdKFh7C4vfqPSW3sN1dq51VQn9xG3IB17iHyKSz5cIuIhQf8%2BFZd0B683EP9zF7pNfSaAt6xu%2F&downX=__DOWN_X__&downY=__DOWN_Y__&upX=__UP_X__&upY=__UP_Y__",
"http://ss.myhayo.com/event/0/6895bb612c28459987eacaf89d7fd6e8/?aId=C25B633DFD0D&adExtInfo=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&downX=__DOWN_X__&downY=__DOWN_Y__&upX=__UP_X__&upY=__UP_Y__"
],
"ad_tracking": [
{
"tracking_event": 104001,
"tracking_url": [
"http://pro.server.myhayo.com/event/fffa0503f86a4d7bb64881f157f5c768/104001/?ext=cPXYqZaB7mFUGdj76q9ezpCZIoSB5erVLaoEncKu448KrzdhDvPn32OXnSA0oKCMNWuNHCAcyMZ%2BjJ4TY1Y0Wl00i%2BZggmN6M5wBbo9j8cQ2UU%2FzN0wQ6zSvqSdIjSHB0MsNOWN99bH4rklxcch58TGoa6n3uzrNpj2vWAqfH7jPjS3XX2lOMZldF7G4tKY%2B6qdETQVFjVIiwq63ceCqi5%2BrP8DbkRiv%2BuQCfGp9MQHJ6n69u0wqZBzqK%2BcShV2BzxNwINTILhNYLEK89pa0y%2F6gfaFf8lHbohXjQazihCxed53fQ4r7OCMdKFh7C4vfqPSW3sN1dq51VQn9xG3IB17iHyKSz5cIuIhQf8%2BFZd0B683EP9zF7pNfSaAt6xu%2F",
"http://ss.myhayo.com/event/104001/6895bb612c28459987eacaf89d7fd6e8/?aId=C25B633DFD0D&adExtInfo=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"
]
}
],
"crt_type": 20,
"ad_id": "313",
"ad_spec": 1
}
]
}
}
# 微信小程序 类广告响应
点击查看 微信小程序 类广告响应
{
"ret": 0,
"data": {
"A63243A3C723": [
{
"ad_id": "281",
"interact_type": 3,
"platform_type": 81,
"ad_spec": 1,
"img_url": ["http://huoyan.cdn.myhayo.com/image/2021-03-15/2f0ae6e4f56cffdbe9a323d85ef29d91.png"],
"img_w": 1280,
"img_h": 720,
"title": "测试小程序",
"description": ["测试小程序"],
"click_link": "http://www.baidu.com/",
"wxminiprog": {
"prog_id": "gh_39fbc7fa87b3",
"path": "pages/index/index"
},
"impression_link": [
"http://pro.server.myhayo.com/event/80b08bde27da4632b95ec3326d1364da/1/?ext=VgJcaZJuNhtNWl8hsWrmrEeMKMgWwUaXc91NJKbxAxZGPgxsHIBTvOTQrA3itJ8HNWuNHCAcyMZ%2BjJ4TY1Y0WpBtMxTQcqXaetvDZIZX3yTOClI%2BzrCGfgeZL5Q0t0GiLaNaz7iFMBUiBlgplLNiHp5St6lIxJ0UChfS9DGfxMIJ4Mvdn4w81ac2bY%2FHcq0InUi8XNtK%2FQfjWWLt%2FEugiYnS18u2c5%2FqXOidi8tqRBc5ZDM1nAo%2BIXnVpswc96hBv6BbAxagZhNBRG5e4rgoDZ21aieeLlSoUyNutMy4HnS4HWr9gVPwT%2FOYJxj6zeGI2ky%2FX1E57NVjzrk2DC3zmg4O9JwVYl0DIjWVOs%2FGodw%3D&lon=__LON__&lat=__LAT__",
"http://ss.myhayo.com/event/1/83d913e4c140428ab95df84e73ec5380/?aId=A63243A3C723&adExtInfo=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"
],
"click_link2": [
"http://pro.server.myhayo.com/event/80b08bde27da4632b95ec3326d1364da/0/?ext=VgJcaZJuNhtNWl8hsWrmrEeMKMgWwUaXc91NJKbxAxZGPgxsHIBTvOTQrA3itJ8HNWuNHCAcyMZ%2BjJ4TY1Y0WpBtMxTQcqXaetvDZIZX3yTOClI%2BzrCGfgeZL5Q0t0GiLaNaz7iFMBUiBlgplLNiHp5St6lIxJ0UChfS9DGfxMIJ4Mvdn4w81ac2bY%2FHcq0InUi8XNtK%2FQfjWWLt%2FEugiYnS18u2c5%2FqXOidi8tqRBc5ZDM1nAo%2BIXnVpswc96hBv6BbAxagZhNBRG5e4rgoDZ21aieeLlSoUyNutMy4HnS4HWr9gVPwT%2FOYJxj6zeGI2ky%2FX1E57NVjzrk2DC3zmg4O9JwVYl0DIjWVOs%2FGodw%3D&lon=__LON__&lat=__LAT__&downX=__DOWN_X__&downY=__DOWN_Y__&upX=__UP_X__&upY=__UP_Y__",
"http://ss.myhayo.com/event/0/83d913e4c140428ab95df84e73ec5380/?aId=A63243A3C723&adExtInfo=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&downX=__DOWN_X__&downY=__DOWN_Y__&upX=__UP_X__&upY=__UP_Y__"
],
"crt_type": 7
}
]
}
}
# 宏定义
通过对广告行为监测消息代码中特定参数的宏替换,将广告形式发生时的一些环境参数发送给 Ad Server。
媒体需尽量上传这些参数从而提升广告单价,当获取不到时,将宏参数直接返回即可。目前支持的宏如下:
# 展示广告各事件监测 URL 中需要替换的宏
宏名称 | 说明 |
---|---|
__WIDTH__ | 实际广告位的宽,单位:像素 |
__HEIGHT__ | 实际广告位的高,单位:像素 |
__DOWN_X__ | 以广告位左上角为原点 用户手指按下时的横坐标,无法获取时,需替换为-999 |
__DOWN_Y__ | 以广告位左上角为原点 用户手指按下时的纵坐标,无法获取时,需替换为-999 |
__UP_X__ | 以广告位左上角为原点 用户手指离开设备屏幕时的横坐标,无法获取时,需替换为-999 |
__UP_Y__ | 以广告位左上角为原点 用户手指离开设备屏幕时的纵坐标,无法获取时,需替换为-999 |
__ACTION_ID__ | 转化行为类型 5:开始下载 6:安装完成 7:下载完成 |
__CLICK_ID__ | 广点通平台下载类广告点击上报响应的 clickid 字段 |
__EVENT_TIME_START__ | 替换事件开始触发的时间戳(单位:毫秒 13 位整形) 例如,点击追踪,为用户点击广告按下那一刻的时间戳(单位:毫秒 13 位整形) |
__EVENT_TIME_END__ | 替换事件结束触发的时间戳(单位:毫秒 13 位整形) 例如,点击追踪,为用户点击广告抬起那一刻的时间戳(单位:毫秒 13 位整形),其中,展示监测的EVENT_TIME_START和EVENT_TIME_END可以相同 |
__OFFSET_X__ | X 轴宏(Click Position X) 替换为以广告左上角为原点的点击位置横坐标(单位:像素,且为正整数) |
__OFFSET_Y__ | Y 轴宏(Click Position Y) 替换为以广告左上角为原点的点击位置纵坐标(单位:像素,且为正整数) |
__LOCAL_TIMESTAMP__ | 应用本地时间戳,毫秒值 |
__LOCAL_TIME__ | 应用本地时间戳,秒值 |
__WIN_PRICE__ | 成交价宏(单位分 需加密 秘钥请联系运营获取) 如何加密 |
__AB_DOWN_X__ | 以屏幕左上角为原点 用户手指按下时的横坐标,无法获取时,需替换为-999 |
__AB_DOWN_Y__ | 以屏幕左上角为原点 用户手指按下时的纵坐标,无法获取时,需替换为-999 |
__AB_UP_X__ | 以屏幕左上角为原点 用户手指离开设备屏幕时的横坐标,无法获取时,需替换为-999 |
__AB_UP_Y__ | 以屏幕左上角为原点 用户手指离开设备屏幕时的纵坐标,无法获取时,需替换为-999 |
__DP_WIDTH__ | ⼴告宽⾼的逻辑像素 逻辑像素(dp) = 物理像素(px) / 屏幕密度(dpi) |
__DP_HEIGHT__ | ⼴告宽⾼的逻辑像素 逻辑像素(dp) = 物理像素(px) / 屏幕密度(dpi) |
__DP_DOWN_X__ | 以广告位左上角为原点 点击逻辑像素 |
__DP_DOWN_Y__ | 以广告位左上角为原点 点击逻辑像素 |
__DP_UP_X__ | 以广告位左上角为原点 点击逻辑像素 |
__DP_UP_Y__ | 以广告位左上角为原点 点击逻辑像素 |
__SLD__ | 广告交互方式 0: 常规触屏点击 1: 滑动点击 2: 摇一摇 3: 自定义手势 5: 扭一扭 6: 擦除 |
__X_MAX_ACC__ | 当 SLD=2 时必填 用户摇动点击时X 轴加速度峰值 Android 端乘以 100 取整 iOS 端乘以 980 取整 |
__Y_MAX_ACC__ | 当 SLD=2 时必填 用户摇动点击时Y 轴加速度峰值 Android 端乘以 100 取整 iOS 端乘以 980 取整 |
__Z_MAX_ACC__ | 当 SLD=2 时必填 用户摇动点击时Z 轴加速度峰值 Android 端乘以 100 取整 iOS 端乘以 980 取整 |
__TURN_X__ | 当 SLD=5 时必填 对比扭动前初始位置,扭动触发点击时的X 轴扭动角度,为-180 到 180 的整数 |
__TURN_Y__ | 当 SLD=5 时必填 对比扭动前初始位置,扭动触发点击时的Y 轴扭动角度,为-180 到 180 的整数 |
__TURN_Z__ | 当 SLD=5 时必填 对比扭动前初始位置,扭动触发点击时的Z 轴扭动角度,为-180 到 180 的整数 |
__TURN_TIME__ | 当 SLD=5 时必填 扭动触发点击时扭动的总时间(单位毫秒,保留整数) 即最后一次监听到 3 个方向扭动角度均小于 ±5 度,到点击触发的时间 |
# 视频广告各事件监测 URL 中需要替换的宏
宏名称 | 说明 |
---|---|
__VIDEO_TIME__ | 视频总时长,单位:秒 |
__BEGIN_TIME__ | 视频播放开始时间,单位:秒。如果视频从头开始播放,则为 0 |
__END_TIME__ | 视频播放开始时间,单位:秒。如果视频播放到结尾,则等于视频总时长 |
__PLAY_FIRST_FRAME__ | 视频是否从第一帧开始播放。从第一帧开始播放,则为 1,否则为 0 |
__PLAY_LAST_FRAME__ | 视频是否播放到最后一帧。播放到最后一帧为 1,否则为 0 |
__SCENE__ | 视频播放场景,推荐场景如下 1:在广告曝光区域播放 2:全屏竖屏、只展示视频 3:全屏竖屏、屏幕上方展示视频、下方展示广告推广目标网页 4:全屏横屏、只展示视频 0:其他开发者自定义场景 |
__TYPE__ | 播放类型 1:第一次播放 2:暂停后继续播放 3:重新开始播放 |
__BEHAVIOR__ | 播放行为 1:自动播放 2:点击播放 |
__STATUS__ | 播放状态 0:正常播放 1:视频加载中 2:播放错误 |
__PROGRESS__ | 触发该事件时的广告播放进度,单位:秒 |
# 特别说明
# 广点通下载类广告
对于广告对象中 platform_type=2 的下载类广告,他的点击链接并非一个直接的下载地址,当访问点击链接时返回的是一段 JSON 数据。
媒体主需要解析这段 JSON 数据来获取真实的 APP 下载地址,并进行后续的转化数据上报。
基于对优化用户体验和提高广告转化效果考虑,小麦建议您:
非 WIFI 环境下弹出下载确认框,在用户确认后在发起下载
WIFI 环境直接下载
# 广点通下载类广告 JSON
字段名称 | 字段类型 | 字段说明 |
---|---|---|
ret | Integer | 返回码,非 0 表示失败 |
data | Object | 数据 |
# 广点通下载类广告 JSON-data
字段名称 | 字段类型 | 字段说明 |
---|---|---|
dstlink | String | APP 的下载地址 |
clickid | String | 点击 ID 需要缓存下来,宏 __CLICK_ID__ 需要替换为此处的值 |
# 广点通下载类广告 JSON 示例
{
"ret": 0,
"data": {
"dstlink": "http://xxx.xxx.xxx/xxx.apk",
"clickid": "xxxxxxxxx"
}
}